[OSENWORLD] Netflix’s latest original animated film Kpop Demon Hunters is taking the world by storm—topping the global Netflix film chart while drawing backlash from some Chinese social media users over alleged cultural appropriation.
According to global streaming analytics site FlixPatrol, Kpop Demon Hunters, released on June 20, claimed the No.1 spot worldwide in Netflix’s film category as of June 24. The film currently leads the rankings in 41 countries, including the U.S., South Korea, France, Germany, Australia, Hong Kong, Malaysia, and Vietnam—solidifying its status as a breakout global hit.
However, the film’s success has sparked backlash from a segment of Chinese netizens, who are accusing the creators of “stealing Chinese culture” and “incorporating Chinese elements unnecessarily.” Specific complaints include the repeated appearance of Chinese knots—traditional decorative items—throughout the film. These accusations have been spreading rapidly across China’s major review platform Douban, where more than 1,000 reviews were posted by June 24.
In response, Professor Seo Kyung-duk of Sungshin Women’s University criticized the backlash, pointing out the irony of the situation. “Netflix is not officially available in China, so many of these reviews likely stem from illegal viewing,” he said. “Pirating content and then publicly criticizing it is deeply problematic.”
He added, “Rather than claiming cultural theft, they should learn to respect other cultures first.”
Kpop Demon Hunters follows a K-pop girl group that moonlights as demon slayers, blending music, action, and Korean cultural aesthetics into a bold new animated experience. The project was reportedly inspired by BTS’s hit single “Dynamite,” and its unique concept has resonated with audiences around the world.
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