[OSENWORLD] Even Korean bars are now riding the global Squid Game wave.
A new limited-edition beer inspired by the hit series is now available in Korea. The collaboration comes from HiteJinro, one of South Korea’s leading beverage companies, and features its flagship beer brand, Terra, reimagined through the chilling lens of Squid Game.
The beer bottles are wrapped in custom labels showcasing the show’s instantly recognizable imagery: masked guards in pink jumpsuits, geometric icons, and the Squid Game logo — elements that fans across the world would spot in an instant.
Though the beer inside is the same Terra lager Korean drinkers know well, the bottle itself has become a must-have novelty for fans of the deadly drama. For visitors to Seoul, stumbling upon a bar that serves the Squid Game beer might just become an unplanned highlight — part souvenir, part fandom experience.
/k_inside@osen.co.kr
