[OSENWORLD] After pursuing solo careers and individual projects, all four members of BLACKPINK are back together — and ready to dominate the global stage once again.
On July 11 at 1PM KST, BLACKPINK will release their long-awaited new single “JUMP” worldwide, marking the official start of their full-group comeback. The release also marks the beginning of their new global trek, the BLACKPINK World Tour (DEADLINE).
This return is especially meaningful for fans. It’s the group’s first new music as a full unit since their record-breaking [BORN PINK] world tour, during which each member explored solo ventures and global brand partnerships. Now, reunited under one name, BLACKPINK is preparing to launch their next massive chapter.
On July 10, YG Entertainment unveiled new concept photos for “JUMP,” showcasing bold visuals and high-impact styling. In group posters, the members wear latex-inspired outfits featuring the “JUMP” logo — combining sleek design with fierce synergy. Individual teasers highlighted dynamic poses, intense gazes, and high-fashion padded jackets, bringing out each member’s photogenic presence.
The music video teaser instantly generated buzz online. Styled like a superhero comic, the teaser features the members leaping across skyscrapers and posing in front of massive LED screens and urban mural backdrops — delivering cinematic energy and fueling anticipation for the full video.
The JUMP music video was directed by Dave Meyers, a Grammy-winning filmmaker known for his work with Beyoncé, Billie Eilish, and Travis Scott. His involvement is fueling excitement for what promises to be a cinematic spectacle.
BLACKPINK first premiered “JUMP” during their kickoff concerts in Goyang on July 5 and 6. The performance blended explosive choreography with an addictive beat, leaving fans thrilled to witness the group’s long-awaited return.
Following the Goyang shows, BLACKPINK will embark on an ambitious world tour spanning 16 cities and 31 performances, including stops in Los Angeles, New York, Paris, and Tokyo. As they return in full force, fans around the world are eager to see what impact “JUMP” will have — and what heights BLACKPINK will reach next.
/k_inside@osen.co.kr
