[OSENWORLD] K-pop powerhouse TWICE has kicked off their sixth world tour, THIS IS FOR, featuring an ambitious 360-degree stage production that redefines the limits of live K-pop shows.
The two-day opening concerts, held on July 19–20 at Incheon’s Inspire Arena, played to sold-out crowds, with additional seats opened due to overwhelming demand. The second show was also streamed globally via Beyond LIVE, marking the start of a bold new chapter in TWICE’s touring history.
“THIS IS FOR 360° Audience”: Breaking the Stage-Audience Barrier
This tour marks TWICE’s most innovative concert production to date, with fully opened 360-degree seating in every venue. At the Incheon kickoff, the group unveiled a groundbreaking multi-stage layout featuring three main platforms, interconnected bridges, and an overhead flying catwalk, creating a dynamic vertical and horizontal performance space.
The members navigated this expansive setup using lifts and moving platforms, engaging with fans from every angle. Massive cube-shaped LED screens and four-sided digital displays amplified the visual experience, with designs tailored to match each song’s theme.
Light cues traced the members’ every move, and each step by the nine performers felt choreographed like a living canvas. The result: a truly immersive, multi-sensory show that brought TWICE closer than ever to their fans.
“THIS IS FOR ONCE”: A Decade of Gratitude and Growth
The concert opened with their new single “THIS IS FOR”, followed by “Strategy”, the title track from their 14th mini album, which has seen renewed global interest thanks to its inclusion in the Netflix animated film K-Pop Demon Hunters. Fans—many dressed in outfits inspired by the music video and film—turned the arena into a vivid celebration of shared fandom and identity.
From the cosmic visuals of “OPTIONS” to the summery glow of “MOONLIGHT SUNRISE”, the show embodied TWICE’s signature emotional storytelling. A live band added richness and power to the sound, enhancing the group’s vocal delivery and building atmosphere throughout the setlist.
Unreleased Solos and Unit Debuts
One of the show’s most memorable highlights was the live premiere of nine previously unreleased solo tracks, first teased through lyric videos:
Nayeon – “MEEEEEE”, Jeongyeon – “FIX A DRINK”, Momo – “MOVE LIKE THAT”, Sana – “DECAFFEINATED”, Jihyo – “ATM”, Mina – “STONE COLD”, Dahyun – “CHESS”, Chaeyoung – “IN MY ROOM”, Tzuyu – “DIVE IN”
Two brand-new unit stages also made their debut:
“DAT AHH DAT OOH” (Sana, Jihyo, Dahyun, Chaeyoung, Tzuyu) — a confident anthem celebrating innate star power
“BATTITUDE” (Nayeon, Jeongyeon, Momo, Mina) — a feel-good, high-energy track brimming with swagger and joy
TWICE shared that the entire tour was inspired by a simple yet powerful question:
“Can we grow without trying something new?”
Their 360° concept and bold setlist offer a clear and resounding answer: yes.
A Glimpse of the Future: TWICE’s 10th Anniversary Film
At the end of the July 20 show, fans were treated to a surprise teaser for TWICE: ONE IN A MILLION, an upcoming documentary film celebrating the group’s 10th anniversary. Slated for global theatrical release in late October, the documentary will feature personal stories from each member, behind-the-scenes footage, and highlights from their decade-long journey together.
[World Tour Schedule]
Following Incheon, the THIS IS FOR tour will travel to:
Osaka (July 26–27), Aichi (Aug 23–24), Fukuoka (Aug 30–31), Tokyo (Sept 16–17), Macau (Sept 27–28), Bulacan (Oct 4), Singapore (Oct 11–12), Sydney (Nov 1–2), Melbourne (Nov 8–9), Kaohsiung (Nov 22), Hong Kong (Dec 6), Bangkok (Dec 13–14)
As TWICE celebrates a decade at the top of global pop, THIS IS FOR stands as both a technical evolution and a heartfelt tribute—proof that the group continues to grow with, and because of, ONCE.
/k_inside@osen.co.kr
