[OSENWORLD] In their comeback trailer for Rich Man, aespa unveils a striking vision through bold symbolic imagery. The video unfolds in a freezing warehouse, where a bowling lane stretches across the space. Within this chilling setting, actor Koo Kyo-hwan gradually unravels under the oppressive atmosphere, while aespa maintains an unshakable calm. The stark contrast amplifies the message: true “Rich Man” status is not defined by material wealth, but by composure and resilience in the face of extreme pressure.
Released at midnight on August 25 via aespa’s official YouTube channel, the trailer titled “I am a Rich Man” was directed by Yi Ok-seop and includes a cameo by actor Koo Kyo-hwan. Its blend of immersive cinematography, detailed acting, and aespa’s steady presence intensifies both atmosphere and impact.
aespa’s sixth mini album Rich Man will be released on September 5 at 1 PM KST, featuring the title track alongside five additional songs. Anchored by the slogan “I am enough as I am. I am ‘Rich Man,’” the project redefines richness as self-confidence and self-worth, rather than material success.
Early teasers — including a flyer showing the members’ silhouettes with instruments — hint at a rock band-inspired concept without losing aespa’s signature futuristic edge. A full slate of promotional content — concept photos, highlight medley, and MV teasers — will roll out ahead of the album release.
/k_inside@osen.co.kr
