[OSENWORLD] TREASURE is once again capturing global fans with their third mini album LOVE PULSE.
According to YG Entertainment, the album, released on September 1, topped the iTunes Albums chart in 13 regions. Beyond Asia, it also ranked high in major music markets such as the United States and the United Kingdom, underscoring the group’s worldwide appeal.
In Japan, the results were particularly striking. LOVE PULSE reached No. 1 on iTunes Japan’s Top Albums Chart, while title track “PARADISE” debuted at No. 1 on the AWA real-time chart and No. 2 on the Rakuten Music real-time chart, demonstrating the strength of their fanbase in Japan.
The song itself has also drawn praise. With lyrics comparing destined love to paradise, its refreshing vocals and polished rap maximize the feeling of excitement. Upbeat brass arrangements and a funky melody left a strong impression on listeners.
The music video has been equally well received, featuring surreal imagery such as cars racing through the clouds, purple sunsets, and fireworks lighting up the night sky. Each scene highlights the members’ charisma, drawing in fans worldwide.
Critics have also pointed to the album’s musical depth, noting how its message of love in many forms resonates across borders. The project has already surpassed 1 million pre-orders, paving the way for TREASURE to achieve million-seller status.
TREASURE is further engaging fans through offline and live events. From September 2 to 7, the group is hosting a pop-up store at Star Square in Seoul’s Mapo District. On September 3, they will release the performance video for “PARADISE.” Next month, TREASURE will kick off the 2025–26 TREASURE TOUR [PULSE ON] at Seoul’s KSPO DOME before heading to Japan and other parts of Asia.
/k_inside@osen.co.kr
Photo Courtesy of YG Entertainment
