[OSENWORLD] aespa are set to captivate global fans with a series of pop-up events celebrating the release of their sixth mini album Rich Man, starting in Seoul and expanding to major cities around the world.
The “WEEK #RichMan POP-UP @ SEOUL” will run from Sept. 5–12 at Hyundai Card Music Library and Hyundai Card Vinyl & Plastic in Itaewon, Yongsan. Entry will be open to all fans except for the 12–1 p.m. slot, which is reserved exclusively for official fan club members.
At the Music Library, visitors will experience an exhibition space reinterpreting the album’s concept, as well as an early chance to play the title track “Rich Man” via the rhythm game SuperStar SMTOWN. Vinyl & Plastic will offer interactive attractions including a custom photo card kiosk, card-cover sticker booth, random capsule machines, and exclusive album merchandise.
Following Seoul, aespa will bring the pop-up to Los Angeles and New York before heading to China in collaboration with QQ Music. The campaign will run from Sept. 5–26 in seven cities — Beijing, Shanghai, Nanjing, Wuhan, Hangzhou, Shenzhen, and Qingdao — underscoring the group’s global impact.
aespa’s sixth mini album Rich Man drops on Sept. 5 at 1 p.m. KST on digital platforms and in physical formats, marking the start of another highly anticipated era in their career.
/k_inside@osen.co.kr
Photo Courtesy of SM Entertainment
