Career highs unlocked: TWICE’s Strategy & TAKEDOWN break Billboard records
OSEN 오센월드 기자
발행 2025.09.04 21: 11

[OSENWORLD] TWICE has reached new career highs on the global stage, breaking records on the Billboard Hot 100 with two singles simultaneously.
According to Billboard’s latest chart (dated Sept. 6), Strategy entered at No. 51, while sub-unit track TAKEDOWN — performed by Jeongyeon, Jihyo, and Chaeyoung — debuted at No. 50. These positions mark the group’s highest-ever Hot 100 rankings, underscoring their expanding influence with global listeners.
The momentum carried over to other major platforms. On Spotify Daily Top Songs USA (Sept. 1), Strategy charted at No. 42 and TAKEDOWN at No. 35, while on the Weekly Top Songs USA (Aug. 22–28), they ranked at Nos. 37 and 30, respectively. In the U.K. Official Singles Chart Top 100 (Aug. 29), TAKEDOWN landed at No. 27, marking TWICE’s first-ever Top 30 entry, with Strategy also climbing to No. 39.

Japan remains another stronghold. TWICE’s sixth full-length album Enemy, released on Aug. 27, debuted at No. 1 on Oricon’s Weekly Digital Albums Chart (Aug. 25–31). This marks their fifth chart-topping album in Japan following #TWICE, BDZ, YES or YES, and With YOU-th. With this achievement, TWICE now holds the record for a foreign female artist with the most No. 1 albums on the chart.
TWICE’s global influence is also being recognized in awards. At the 2025 TIMA (TMELive International Music Awards), the group received the honor of Most Influential Global Group of the Year, highlighting their continued global dominance.
Currently, TWICE is connecting with fans worldwide through their sixth world tour This Is For. Launched in Incheon in July, the tour has already wrapped up successful shows in Osaka, Aichi, and Fukuoka. The group will continue the momentum with two headlining concerts in Tokyo on Sept. 16–17.
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Photo Courtesy of JYP Entertainment

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