[OSENWORLD] TWICE have reached yet another milestone on YouTube, as their music video for “Strategy (feat. Megan Thee Stallion)” surpassed 100 million views, marking their 25th video to surpass the milestone.
Released on December 6, 2024, as the title track of the group’s 14th mini album STRATEGY, the video hit the 100 million mark around 11 p.m. KST on September 7. From their 2015 debut single “Like OOH-AHH” to global hits like “The Feels” and “MOONLIGHT SUNRISE,” TWICE now hold the record for the most 100M-view music videos of any girl group worldwide, with 25 in total — including 19 Korean title tracks and four Japanese releases.
“Strategy,” a bold anthem about using every tactic to win over love, paired its cheeky concept with vibrant visuals and Megan Thee Stallion’s powerful feature. The track gained renewed global traction after being featured on the soundtrack for Netflix’s animated hit K-Pop Demon Hunters, sustaining its popularity months after release.
TWICE’s chart performance has also remained strong across major markets. According to Billboard’s September 13 Hot 100 update, “Strategy” charted at No. 59 while subunit track “TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)” landed at No. 58. On Spotify’s Weekly Top Songs USA (Aug. 29–Sept. 4), the songs ranked No. 45 and No. 42, respectively. In the U.K., the Official Singles Chart placed “TAKEDOWN” at No. 24 and “Strategy” at No. 32 — both new career peaks.
In addition to streaming and chart success, TWICE have cemented their status as world-class performers. This year alone, they released their fourth full-length Korean album THIS IS FOR and sixth Japanese album ENEMY, headlined Lollapalooza Chicago, and launched their sixth world tour. The trek began in Incheon in July and has since sold out arenas across Osaka, Aichi, and Fukuoka, with upcoming stops in Tokyo, Macau, Bulacan, Singapore, Kuala Lumpur, Sydney, Melbourne, Kaohsiung, Hong Kong, and Bangkok.
With 25 music videos now surpassing 100 million views, TWICE continue to underscore their position as a global standard-bearer for K-pop.
/k_inside@osen.co.kr
Courtesy of JYP Entertainment
