[OSENWORLD] Content solutions company CreativeMUT (CEO Kim Tae-hwan) has opened the BTS MOVIE WEEKS Exhibition in Seoul, transforming the emotions of BTS’s concert films into immersive experiences. The exhibition runs from Sept. 23 to Oct. 21 at Megabox COEX B1 and B2 in Gangnam.
The showcase is held alongside BTS MOVIE WEEKS, a project that remasters four major BTS concerts in 4K for theatrical screenings. The exhibition extends that excitement into real-world spaces where fans can interact, share memories, and celebrate the group.
Interactive zones include:
Welcome Zone, featuring a PROTO hologram of the main poster, where fans can step inside the image, capture slogan photos, and create personalized digital content.
Army Bomb Zone, highlighted by a 2.3-meter ARMY Bomb installation.
Poster Photo Zone, recreating four concert visuals in life-size detail to offer photo opportunities for fans.
Mingling Zone, where fans can design slogans, revisit setlists and still cuts from the films, and leave messages on a dedicated wall.
The Welcome and Mingling Zones will feature limited-time content available only from Sept. 23 to Oct. 5.
From Oct. 7 to Oct. 21, a separate installation of the exhibition will also run at “TUNE,” the entertainment-tech content platform on the 6th floor of The Hyundai Seoul. Visitors there can experience the PROTO hologram and poster zones without reservations.
CreativeMUT has built a strong portfolio of cultural projects, including IU’s 15th anniversary media art Moment,, BOYNEXTDOOR’s Ground showcase, Ji Chang-wook’s Scenario, and Kim Junsu’s Voice: Color of Sound. Most recently, the company received the Grand Prix Integrated Award and the Minister of Science and ICT Commendation at ICT AWARD KOREA 2025 for G-DRAGON MEDIA EXHIBITION: Übermensch.
/k_inside@osen.co.kr
Courtesy of CreativeMUT
