[OSENWORLD] ENHYPEN are once again proving that their global reach extends far beyond the stage — and into the heart of the fashion world.
According to a recent report by influencer marketing platform Lefty, the K-pop group (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki) generated an estimated $18.29 million in Earned Media Value (EMV) during the Spring/Summer 2026 Milan Fashion Week — the highest among all groups in attendance.
Lefty tracks the media value generated from each fashion week season. The platform analyzes social media reach, engagement, and brand exposure to estimate the marketing impact of celebrity appearances. The EMV metric has become a key indicator of an artist’s influence in the fashion and luxury markets.
ENHYPEN, who currently serve as ambassadors for multiple luxury brands, attended the women’s collection show in Milan on September 25 (local time), making a statement with their sophisticated style and striking visuals. Their appearance drew widespread attention from major global fashion outlets including L’Officiel, Hypebeast, Nylon US, and Grazia Singapore, while hundreds of fans gathered outside the venue to catch a glimpse of the group.
This isn’t ENHYPEN’s first time dominating fashion week headlines. In 2023, the group became the first K-pop boy band to appear at an overseas fashion week with all members present — a milestone that marked their seamless crossover into the fashion world. They went on to rank No. 1 in Lefty’s EMV report for two consecutive years, 2023 and 2024, reinforcing their position as one of the most influential teams in the industry.
The group’s momentum continues on the music front as well. ENHYPEN will hold the encore finale of their world tour, ENHYPEN WORLD TOUR ‘WALK THE LINE’ : FINAL, from October 24 to 26 at KSPO DOME in Seoul. All three shows, including limited-view seats, sold out immediately after pre-sales opened — once again proving the group’s unmatched fan power.
From music to fashion, ENHYPEN are rewriting the definition of global influence — and the numbers say it all.
/k_inside@osen.co.kr
Courtesy of BELIFT LAB
