[OSENWORLD] Rookie K-pop group AtHeart is taking its first major step into the global market, launching an ambitious U.S. promotional tour just two months after its debut.
On November 1 (local time), AtHeart will kick off its American promotions with a fan event titled AtHeart Experience at Titan Content Headquarters in Santa Monica, California. From there, the group will make its mark in the U.S. with a packed schedule of appearances and collaborations across major platforms.
Their itinerary includes interviews with iHeartMedia’s iHeart KPOP with JoJo and Audacy’s Brooke Morrison, as well as a cover photoshoot for tmrw magazine, a global culture and arts publication known for celebrating next-generation artists. Additional media and platform appearances will be announced in the coming weeks.
Ahead of their U.S. promotions, AtHeart released an English version of their debut single Plot Twist for global fans. The track captures AtHeart’s unpredictable yet irresistibly catchy energy and was co-produced and written by Jonah Shy, who has worked with artists such as Charlie Puth, Camila Cabello, and Shawn Mendes. Mixing was handled by Rob Kinelski, the Grammy-winning engineer behind numerous Billie Eilish projects, setting high expectations for the group’s polished sound and growing international appeal.
AtHeart has quickly drawn global attention as one of the most promising new K-pop acts of 2025. Outlets including The Hollywood Reporter, NME, and Rolling Stone have already named them as one of “the K-pop groups to watch.” Their debut single Plot Twist topped the Korean chart on China’s Kugou Music and entered both the QQ Music and NetEase rankings.
On YouTube, Plot Twist has surpassed 17 million plays and 15.8 million music video views, signaling the group’s rapidly growing international fanbase.
With their first U.S. tour stop set and a wave of high-profile appearances ahead, AtHeart is proving that their global story is just getting started — and they’re writing it on their own terms.
/k_inside@osen.co.kr
Courtesy of Titan Content
